New Mover Marketing: The Critical Competitive Advantage Helping Restaurants Win Hearts and Minds

We are creatures of habit. If you’re a caffeine junkie, you probably go to the same coffeehouse every day, rather than trying new ones every other day or so. If you find a favorite toothpaste, you probably stick with it. We have our favorite TV shows and music. Some people even go to the same vacation spot year after year.That can be a scary concept if you’re a restaurant owner looking to win over more customers. It isn’t enough to offer wonderful food. You have to get people in the door, first to try your food — and then, of course, convince them to keep coming back. You have to ensure your food and service are so good that you can break customers’ habits of regularly visiting your competitors’ restaurants and come to yours instead. 

Getting new Millennial movers in the door can pave the way for a new generation of loyal customers.

That’s a worthwhile goal, and of course, restaurants shouldbe trying to draw consumers away from other restaurants. But if you really want…