The Lure of Celebrity Marketing for Restaurants

What do Rachel McAdams, Sheryl Crow, Morgan Freeman, and Donald Trump all have in common?If you answered, “They’ve all done celebrity marketing for McDonald’s,” then congratulations, you’re correct! (Also, you seem to know a lot about McDonald’s history. Is everything okay at home?)

There’s a long list of celebrity spokespeople who have taken on the mantle of being the face of a restaurant, whether individual or a chain. The tactics in this type of marketing run the gamut from high-impact to kind of embarrassing. So how can celebrity restaurant marketing be done well and effectively?

What Is Celebrity Restaurant Marketing?Restaurants tend to rely heavily on word of mouth, and if no one has tried it out yet, that sort of reputation is hard to come by.A quick fix for this problem is to line up a celebrity as a spokesperson. Famous faces gain attention in the way that unknown restaurant names might not; true, it’s just as important to present what you have to offer to…