Invest in Success: How To Create A Winning Restaurant Marketing Budget

Not long ago, marketing for restaurants involved taking out an ad in the local paper, or using the good ol’ fashion word-of-mouth to get customers in the door.

Now, it’s a bit more complicated.

It seems a new marketing channel pops up each week, and while restaurants have no shortage of options to leverage when it comes to marketing their business, this presents a problem.

With so many different mediums, from search, to social, to television and print ad’s, how do you budget accordingly?

As the winter winds rage outside, let’s hunker down and walk through the most effective marketing options for restaurants, where to invest, and how map out your 2018 restaurant marketing budget.

Why are restaurant marketing budgets so complicated?Depending on your goals, any one restaurant marketing activity can be done for free or require hundreds of thousands of dollars.

Sadly, there's no one-size-fits-all restaurant marketing budget.

The variety of options, all of which can be tested…