Precision Marketing Drives Data Insight and Sales Growth

For years, Papa Murphy’s Pizza  collected customer phone numbers from call-in pizza orders but had no cross-referenceable information to match the numbers to actual customer orders or contact information. This scenario also made point-of-sale data of little value to Papa Murphy's for marketing purposes. Because the customers associated with these orders were unknown, there was no opportunity to reach and engage them directly and drive them back to the store --- a common problem for almost all restaurant chains.

To find a solution, the pizza chain with more than 1,580 locations engaged Bridg for precision 1:1 marketing, driven by data insights and analytics. The first software company to leverage big data to drive precision marketing campaigns for restaurant brands was tasked with:

Identifying and segmenting the individual customers and transaction histories from Papa Murphy’s point-of-sale data enabling insight-driven personalized marketing (encrypted customer name/id)…